Salem Style: Beyond the Cauldrons and Cobblestones

Salem, Massachusetts, conjures images of witches, spooky history, and maybe even a talking cat (iykyk Hocus Pocus fans!). But this charming coastal town offers more than just a glimpse into the macabre. Salem boasts a thriving and eclectic fashion scene, sure to satisfy the sartorial soul. So, ditch the broomstick and dust off your credit card – we’re going shopping!

For the History Buff with a Modern Edge

Peabody Essex Museum (PEM)
Fashionistas with a thirst for knowledge won’t want to miss the Peabody Essex Museum‘s Fashion and Design Gallery. Immerse yourself in the evolution of style with exhibits featuring iconic pieces from Iris Apfel, Bob Mackie, and Monique L’huillier.

Where Witchy Meets Whimsical

Hauswitch
This unique boutique combines the mystical with the modern. Find handcrafted jewelry, tarot-inspired apparel, and other enchanting finds that add a touch of magic to your everyday look at Hauswitch.

Nocturne

A Salem shopping spree wouldn’t be complete without stopping at Nocturne. This upscale boutique features gothic inspired pieces as well as luxe candles and ceremonial teas.

For the Vintage Enthusiast

Modern Millie
Step back in time at Modern Millie, a haven for vintage clothing and accessories. Unearth a one-of-a-kind treasure or channel your inner Hollywood icon with a glamorous dress.

Looking for a Tea Party with a Twist

Jolie Tea
Fuel your shopping spree with a delightful afternoon tea at Jolie Tea. This charming spot offers a curated selection of loose-leaf teas and delectable pastries – the perfect pit stop for a stylish recharge.

Sparkle and Shine

Jenni Stuart Jewelry
Adorn yourself with exquisite handcrafted jewelry at Jenni Stuart Fine Jewelry. From delicate earrings to statement necklaces, find a unique piece that reflects your personal style. I particularly love adding to my permanent bracelet collection with their gorgeous chains and charms selection each time I want to celebrate something big!

1925 at the Hawthorne Hotel
This elegant boutique within the historic Hawthorne Hotel offers a curated selection of upscale toiletries, unique jewelry inspired by days-gone-by, Hawthorne Hotel branded products, and even stylish chapeaus. Find timeless pieces that exude sophistication at 1925.

The Coach House

Any list of stylish Salem establishments must include this meticulously restored 1879 mansion! Transformed into a boutique hotel brimming with elegance, The Coach House features tastefully appointed guest rooms with fireplaces and high ceilings. Beyond its charming facade, it is a haven for the fashion-forward.  Think crisp linens, plush textures, and a curated selection of amenities that cater to the discerning traveler.


Salem’s fashion scene is as diverse and captivating as its history.  Whether you’re seeking a piece of fashion history, a touch of whimsy, or a statement outfit, you’re sure to find something special in this charming New England town.  So, pack your bags, unleash your inner fashionista, and discover Salem’s style! 

For more on Salem and its style, make sure to check out Fashionably Kate & Co.